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Commerce Cloud - A better shopping experience

07 Nov 2016 / Written by  / News

 commerce cloud article 2

Commerce Cloud is all about customer experience. Offer each customer the experience that he expects as consumer, offer the products that fits in his needs and the products he wants to buy.

How? By offering each customer an individual experience across all channels, by enabling personalized consumer experiences and by building a better shopping experience.

What your company gain? An increase in your revenue by offering better and updated experiences to your customers as well as point-of-sale in constantly innovation.

 commerce cloud article 2

Commerce Cloud is all about customer experience. Offer each customer the experience that he expects as consumer, offer the products that fits in his needs and the products he wants to buy.

How? By offering each customer an individual experience across all channels, by enabling personalized consumer experiences and by building a better shopping experience.

What your company gain? An increase in your revenue by offering better and updated experiences to your customers as well as point-of-sale in constantly innovation.

A successful e-commerce is based in 4 pillars:

  1. Unified shopping experiences: the process must be flexible for customer allowing him buying from any location giving him the possibility to return at a store or fulfilment, check suggested similar products or even promotions related.
  2. Cutting-Edge Digital Commerce: give your customers digital tools to engage with your company and at the same time convert shoppers with marketing, merchandising or promotions through digital customer experience across the web, stores, mobile and social.
  3. Point-of-Sale Capabilities: allows you manage/conduct transactions, sales, returns and exchanges of your customer’s even in the event of a lost connection.
  4. Retail Success Community: “listen” your partners and your ecosystem feedback about your ideas, inspiration and insights.

To guarantee that your company solidified the 4 pillars Salesforce create a new cloud: Commerce Cloud. Commerce Cloud is the new product for Salesforce Customer Success Platform offering 2 commerce solutions: Commerce Cloud Digital and Commerce Cloud Store.

 

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Commerce Cloud Digital main features:

  • Predict customer and making relevant content available anywhere in the site. Create offers tailored by location, edit product bundles on the fly, and syndicate promotions across storefronts with Commerce Cloud robust out-of-the-box tools.
  • Manage and share product content, launch campaigns, refresh seasonal promotions. Maximize conversions and increase order value by connecting consumers with the right offer at the right time using Active Merchandising®, Predictive Recommendations, and visual merchandising.
  • Power digital commerce anywhere your customers shop — from mobile devices to social channels to brick-and-mortar shops — with Commerce Cloud suite of clienteling tools. Add your own customizations using Commerce Cloud open APIs for a more personalized digital shopping experience.
  • Launching new brands or geographic sites has never been faster. Manage all your sites from a single environment with a multisite architecture that leverages the same code, processes, and master catalog.
  • Improve the in-store experience for all your customers. Boost sales by giving associates on the floor mobile devices with instant access to inventory, whether it's in-store, at other locations, or even at your warehouses.
  • Grow revenues by using predictive intelligence to make product recommendations for both known and anonymous shoppers. Prompt additional purchases by personalizing the shopping experience with relevant products on your site or emails.
  • Deliver the shopping experience today's consumers expect with distributed order management capabilities. Process orders and optimize inventory using a shared view of orders, customers, inventory, products, and promotions across physical and digital channels.
  • Innovate and deliver differentiated experiences that continually delight your customers. Leverage industry-standard JavaScript-based tools in a development environment that allows for full control and customization of the storefront.

Commerce Cloud Store main features:

  • Customize the solution to meet your ever-changing business requirements, and enjoy regular, seamless technology updates.
  • Engage your customers in a more immediate and meaningful way with mobile-first payment options. Serve them better — no matter where they are in the store — by accessing detailed inventories, suspend-and-resume transactions, and other mobile solutions.
  • Boost in-store sales by helping shoppers find exactly what they're looking for. Built-in intelligence helps predict what customers will buy next so you can personalize the shopping experience by tailoring product recommendations based on shopping history, interests, and more.
  • Make sure your stores are always in stock using distributed order management capabilities. Optimize your inventory and order processing by giving retailers a shared view of orders, customers, inventory, products, and promotions across both physical and digital channels.
  • Streamline store management with real-time performance dashboards and easy-to-use workflow tools. Manage everything from inventory and back-office functions, to cash flows and receiving’s. Commerce Cloud unique resiliency model means store operations continue uninterrupted, even if connections are down.

 

Text and Videos Source: Salesforce

 

Author


Dina Gromicho
Business Analyst
This email address is being protected from spambots. You need JavaScript enabled to view it.

 



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Last modified on Monday, 19 March 2018 14:32

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