Creating new Accounts, Leads, Contacts or any Custom Object record in Salesforce that it is needed in your cloud solution is a daily task. The "Create New..." section allows you to create new records without the need to skip to another screen.
Usually, when we want to create a new record, the normal or most frequent procedure is to open the tab for the object that we want to add a new record and click on the “New” button.
However, there is a quicker way to do this: in all of your Salesforce.com organization tabs there is a section called “Create New...” where a dropdown menu (#1) appears with the objects (standard and custom) that you have in your org and from there it is possible to quickly create a new record (#2).

This means that you can be on the “Leads” tab and from there create a new Account record, for example (#3). It´s very useful.

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