It’s been a while since Dreamforce’15 ended and it’s still buzzing in our heads. The event as a whole and, in particular, an awesome keynote. Why? Salesforce presented an excellent new product: Salesforce IQ for Small Business!

Salesforce IQ is a smart and simple CRM that is aimed at small and medium businesses. By having your Gmail or Exchange accounts connected with Salesforce IQ, the solution is ready to work, by capturing automatically your emails, meetings and phone calls, so you can focus on the most important part of the business: selling!

Along with the productivity tools integration mentioned above, Salesforce IQ delivers intelligence mechanisms that will turn the sales teams focus to those business opportunities that most require sales reps focus.

Additionally, an out-of-the-box reporting suite empowers sales teams with individual and team data-driven performance metrics and, to make sure that you never miss a deal, the Salesforce IQ mobile app along with a Google Chrome extension, allow your company to work and sell everywhere.

Finally, and graphically speaking, Salesforce IQ is a very user friendly product that shows the right information in the right place.

On the downside though we found two drawbacks: first it’s not possible, currently and out-of-the-box, to migrate the data to Salesforce when the Company decides to “take the next step” when it comes to CRM. Another downside is the pricing. It is too high for a small company and when comparing with Salesforce they don’t differ much, so you need to evaluate if it really pays off to go for Salesforce IQ.

At the end of the day it all resumes to choosing the best CRM to suit your organization needs. The right solution for your business.

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