Pardot is a B2B Marketing Automation application that integrates with Salesforce CRM, providing email marketing, lead nurturing, scoring and grading, social tools and ROI reporting. It helps your marketing and sales team work better together.

It offers in-depth prospect tracking and flexible business rules, providing the best leads that are interacting with our online brand, filtering which leads are not ready to buy, focusing on hot leads, and generating reports.

For any business it’s crucial to generate leads, by stimulating prospective consumer interest in a product or service. Accordingly with a recent study by IDG, generating high quality leads offers many challenges for 61% of the organizations, and the lack of staff, budget or time are also problematic.
Nowadays is important for marketers to find ways to make the product or service to be found and learn how to build and nurture relationships with potential buyers. Pardot helps in this process, providing tools to create email templates and landing pages with WYSIWYG editors, Nurturing and Automation processes.

And... how about the latest news from Dreamforce'15 regarding Pardot?

We went to Pardot Roadmap session, at Dreamforce’15, and get to know the new Pardot features categorized as roadmap themes: salesforce integration, flexible reporting and enterprise power.

Salesforce integration
We were presented with Salesforce Engage with better ways to give sales reps relevant data for better connections with their customers. There’s now a bigger connection between Pardot and Salesforce, allowing a sync cycle every 2 minutes and up to 150.000 records per hour!

Flexible reporting
Regarding the reporting, expect soon to have a way to customize columns in email report by swapping the order, add columns, resize columns and more exporting options!

Enterprise power
In the Pardot Roadmap session, they show us a new multi-score model that will allow  different products categorization!

Pardot infrastructures are moving into Salesforce data centers in waves to allow a faster way to process dynamic lists and have large databases support.

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